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Marketing Analytics Job Seeker with 6+ Years Experience

Thoroughbred Marketing Analytics Professional

I’ve always been fascinated by the intersection of technology, creativity, and human behavior.

Growing up in India, my journey was shaped by three defining passions – marketing, motorsports, and music.

Racing taught me precision, music trained my instinct for patterns, and building my own business showed me the power of data-driven decision-making.

These skills define my approach to marketing analytics: finding signals in data, optimizing performance, and turning insights into strategy.

kg

Business Analyst

Performance Marketer

About Me

Hey

👋

I'm

Keshav Gattani

I’m currently an MS in Business Analytics candidate at Simon Business School, University of Rochester, set to graduate in December 2025.

Over the last six years, I honed my expertise in performance marketing, focusing on customer acquisition, campaign optimization, and ROI growth.

This past year at Simon, I’ve strengthened my data analytics skills with Python, SQL, Tableau, TensorFlow, Hadoop, and Spark. Seeking opportunities from May 2025, I hold an F1 visa with three years of STEM OPT, requiring no sponsorship.

Work Experience

Marketing Analytics Lead
Mach1 Digital

Oct 2020 Jul 2024

Business Strategy Analyst
Showcraft Global

Sep 2019 Oct 2020

Marketing Analyst
CashKaro

Feb 2019 Sep 2019

Marketing Executive
The Times of India

Jul 2017 Feb 2019

Education

Master of Science in Business Analytics
Simon Business School, Rochester NY

Jul 2024 Dec 2025

Bachelors in Business Administration
Amity University, India

Aug 2014 Jul 2017

Tools

SQL -
ETL Pipelines
Python -
Advanced ML
Tableau -
Dashboards
Spark -
Big Data
Tensorflow -
Deep Learning
Hadoop -
Data Processing
Power BI -
BI Insights
PyTorch -
Model Training
GA4 -
Statistical Analysis
R Studio -
Campaign Tracking
0
Years of
Experience
0 K+

Data Hours
Spent

Top Skills

01

Performance Optimization

Enhanced full-funnel efficiency for MotoGP and Starbucks India campaigns by leveraging A/B testing, attribution modeling, and hyper-targeting, minimizing CPA and maximizing LTV under compressed timelines.
02

Predictive Analytics

Built propensity models at CashKaro using feature engineering to segment high-intent cohorts, enabling precision outreach that drove deal closures.
03

Campaign Strategy

Orchestrated $1.3M cross-channel campaigns at Mach1 Digital for MotoGP India, integrating programmatic buying, pixel tracking, and retargeting to amplify reach.
04

Customer Journey Mapping

Revamped user flows at Mach1 Digital using session replay and heatmap analytics, optimizing conversion paths for e-commerce brands like Opaque Studio, Sirohi, Nama Home among others.
05

Data-Driven Decision Making

Enabled data orchestration at Nexus Logistics with SQL-powered ETL pipelines, cutting operational latency by 40%.
06

Process Innovation

Engineered a custom ERP at Showeraft Global with automated scheduling and real-time cost reconciliation, slashing manual overhead by 55%.
07

AI Integration Strategy

Applied NLP embeddings in MSBA coursework and TensorFlow for CelebA image classification, integrating AI into marketing insights.
08

Stakeholder Collaboration

Facilitated cross-functional alignment at Showeraft for government events, managing vendor SLAs and compliance workflows.

Testimonials

Projects

<Under Construction>

Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌
Hire me, future boss! ✌